Cookie Policy

Last updated: [Feb 2026]

This Cookie Policy explains how AIR 107.2 uses cookies and similar technologies across our website, including AIR Dorset and AIR Xtra streams.

By continuing to use our website, you agree to our use of cookies as outlined below.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function efficiently, improve user experience, and provide insights into how the site is used.

Cookies do not usually identify you personally, but may be linked to information you provide to us.

How We Use Cookies

We use cookies to:

• Ensure our website operates correctly
• Support live streaming and on demand audio playback
• Remember user preferences
• Analyse website traffic and listener behaviour
• Improve content, programming and user experience
• Monitor technical performance of streams
• Maintain website security

Streaming and Audio Services

Our website includes live radio streams, including AIR 107.2 and AIR Xtra. These services may use cookies to:

• Maintain stable stream connections
• Track listener numbers
• Monitor buffering and technical performance
• Support smart speaker integration

Streaming providers may also place their own cookies in accordance with their privacy policies.

Analytics Cookies

We may use analytics tools to understand how visitors use our website. This helps us improve navigation, content and overall performance.

Analytics cookies may collect information such as:

• Pages visited
• Time spent on site
• Device type
• General location data

This information is aggregated and does not directly identify individuals.

Third Party Cookies

We may use trusted third party services, including:

• Streaming platforms
• Website hosting providers
• Embedded social media content
• Advertising or promotional partners

These third parties may place cookies in line with their own privacy policies.

Managing Cookies

You can control or delete cookies at any time through your browser settings. Most browsers allow you to:

• Block cookies
• Delete stored cookies
• Receive alerts before cookies are placed

Please note that disabling certain cookies may affect streaming functionality or website features.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation or services. Any updates will be published on this page.

Contact Us

If you have any questions about this Cookie Policy or how we use cookies, please contact us via the contact details on our website.